About MAIA Fertility Coaching

Guiding You on Your Fertility Journey

Hi, I’m Maja, founder of MAIA Fertility Coaching and creator of the Confidence to Conceive Program.

With over ten years of experience in women’s health as a midwife and fertility coach, I’ve made it my mission to guide individuals on their fertility journey with clarity, confidence, and compassion. I understand how overwhelming it can feel to navigate the endless information and conflicting advice about conception. You want to do everything right, but sometimes it’s hard to know where to start or what’s best for your body.

That’s where I come in.

My Journey: From Midwife to Fertility Coach

After years of working as a midwife, I realised the need for more personalised, whole-person support for individuals trying to conceive. I saw the confusion, frustration, and stress many faced, and I knew there was a better way to guide people through their fertility journeys.

I created MAIA Fertility Coaching to provide not just medical insight, but also emotional support, holistic lifestyle guidance, and a clear plan to help you increase your chances of getting pregnant naturally—without relying solely on invasive treatments.

Our Mission: Supporting You Every Step of the Way

At MAIA Fertility Coaching, our mission is simple: To help individuals navigate their fertility journey with confidence and clarity by providing personalised guidance and emotional support. We promote lasting wellbeing for future generations through holistic care and lifestyle medicine.

I believe fertility is more than just a medical diagnosis—it’s a journey that encompasses your physical, emotional, and mental health. My goal is to create a space where you feel supported, heard, and empowered to make the best choices for your body.

Our Vision: Clarity, Confidence, and Holistic Support

The vision of MAIA Fertility Coaching is to lead a global movement in preconception health and fertility awareness. We strive to help you feel informed, in control, and confident as you navigate your fertility journey. It’s about more than just getting pregnant—it’s about understanding your body, improving your health, and feeling truly supported every step of the way.

Our Values: The Heart of MAIA Fertility Coaching

At MAIA Fertility Coaching, everything we do is rooted in our core values. These guiding principles shape how we support you on your fertility journey and reflect the way we believe healthcare should be.

Authenticity: We believe in being real and honest with you, creating a safe space where you can share your true self without judgment. Every fertility journey is unique, and we honour that by offering support that’s tailored to you.

Connection: Building meaningful relationships is at the heart of what we do. We walk alongside you on this journey, ensuring you feel seen, heard, and supported every step of the way.

Inclusion: Everyone’s path to parenthood is different, and we celebrate that diversity. MAIA Fertility Coaching is committed to creating an inclusive, welcoming space for individuals of all backgrounds, lifestyles, and experiences.

Making a Difference: We are here to create lasting change in how fertility support is approached. Through holistic care, we aim to improve not just your chances of conception but your overall health and wellbeing.

Professional Excellence: With over a decade of experience in women’s health, we bring the highest standards of care to our clients. We blend expert knowledge with a compassionate, whole-person approach to ensure you get the best possible guidance on your fertility journey. We are committed to following ethical guidelines, utilise transparent client agreements and complaints processes, engage in continued professional development, meet HCANZA Professional Membership requirements, and engage in supervision for health and mental health coaches.

The Meaning Behind The Name: MAIA Fertility Coaching

Apart from referring to my birth name Maja, the name MAIA carries deep significance that aligns with the heart of my work. In Māori, "Māia" means brave, bold, capable, and confident—qualities I aim to nurture in you throughout your fertility journey. In Roman mythology, Maia embodies the concept of growth, representing the transformation and potential within every fertility journey. And in Greek mythology, Maia is known as the nurturer, a role I take seriously as I support you with compassion and care. MAIA Fertility Coaching is here to help you feel strong, capable, and supported as you take each step towards your future.

Who I Help: Your Fertility Journey, Your Way

Whether you're just starting your fertility journey or have been trying to conceive for a while, I work with individuals who are looking for a holistic, natural approach to conception. My clients are often overwhelmed by information and searching for a clear plan that doesn’t rely solely on invasive treatments like IVF. They want to understand their bodies better, improve their health, and increase their chances of natural conception.

If you’ve been struggling to conceive, feel uncertain about what steps to take next, or just want to feel more in control of your fertility, I’m here to help.

Why Choose MAIA Fertility Coaching?

With a background in midwifery and fertility coaching, I offer a unique blend of medical knowledge and holistic care. My approach is tailored to your needs, helping you focus on nutrition, lifestyle changes, emotional wellbeing, and fertility awareness.

  • Personalised Support: Every fertility journey is unique, which is why my coaching is customised to you.

  • Whole-Person Approach: We’ll focus on more than just the medical side—we’ll look at your nutrition, lifestyle, and emotional wellbeing.

  • Expert Guidance: With over a decade of experience in women’s health, I’ll provide clear, actionable advice to help you take control of your fertility journey.

Ready to Start Your Journey?

If you haven’t already, download my 5 Strategies to increase your chances of getting pregnant naturally.

Then, when you’re ready to take the next step towards understanding your body and increasing your chances of getting pregnant naturally, I’d love to connect. Book a free connection call today, and let’s explore how I can help you feel clear and confident on your fertility journey.

More About Maja Paterson: Your (in)fertility Coach

I am a proud member of the PREKURE Coaching Faculty, facilitating live training on the Health Coach Program and being part of the assessment team. I am also part of the ReCalibrate Team, Health Down South Team, and volunteer for the Health Coaches Australia and New Zealand Association.

My Qualifications

Awards and Recognitions

  • Winner of the PREKURE Community Spirit Award 2021

  • 2022 Finalist: HCANZA Best Emerging Health and Wellness Coach of the Year

  • 2024 Finalist: HCANZA Health and Wellness Coach Advocacy Award