MAIA Mentoring
Helping new health coaches turn passion into practice.
You've got the passion. But where do you start?
If you’re here, you’ve probably just finished your Health Coaching training (or you're close to it) and you're feeling a mix of excitement and “where the heck do I even start?”
You're ready to help people. You're passionate about making a difference.
But when it comes to actually setting up your business? It suddenly feels like a lot.
Do I need a website? How do I find clients? Do I need a niche and coaching package? What about pricing, payments, contracts, systems, social media, legal stuff…?!
Yep. I’ve been there!
That’s why I created MAIA Mentoring; to help new health coaches like you move from passion to practice, without the overwhelm.
Lipstick on, ready to go
Hi, I'm Maja!
When signing up to become a Health Coach, I simply wanted to integrate my knowledge and tools into my existing midwifery work. Fast forward a few years, and here I am - having left midwifery practice, running my own coaching business, lipstick on!
As a new health coach with passion I did what most new health coaches do: I spent hours (let's be honest, days and weeks!) choosing the right colours, looking at pretty fonts, creating my very own website, and putting out random posts on a social media page — all while juggling being a mum to three kids under 3, working casual shifts as a midwife, and hoping that by some sort of miracle things were going to happen.
I learnt very quickly that there is far more to 'being' a health coach than knowing how to use coaching tools and having passion. Turning my passion into practice meant stopping the 'procrastibranding' and start becoming the health coach, accountant, bookkeeper, website designer, social media manager, VA, email marketing expert, etc. The learning curve was huge!
Procrastibranding (noun): The act of spending excessive time perfecting your logo, fonts, colours, or website as a way to avoid putting yourself out there or actually starting your business.
Introducing 'The Lipstick': I decided that wearing lipstick was my way to remind myself to stop fluffing around and be the health coach I dreamt of being. Applying lipstick was a tiny act that made me feel bold, visible, and ready to turn my passion into practice.
The truth is, you don’t need the perfect logo, business name, colours, or fancy font to start your coaching journey. All you need is clarity, the right tools, and a confident nudge to get moving.
MAIA Mentoring is your nudge, your version of applying lipstick. Your “you’ve got this” moment.
Together, we’ll move past the fluff and into the real practicalities of starting your own health coaching business — so you can stop second-guessing and start showing up.
This is for the coach who’s ready to stop procrastibranding and start coaching.
My mentoring is designed to walk you through the practical steps you’ll want to take to get your Health Coaching business off the ground. It’s not about doing everything perfectly or using the fanciest gadgets available - it’s about starting with simplicity, clarity, saving time, and building the foundation that will help you do the work you love with confidence.
I will help you from setting up your business and choosing your tools, to creating your offer and building your presence. My focus is on using tools that are cost-effective, easy to get started with, help you streamline your business, and reduce your overwhelm, combined with getting your head in the right place to turn your passion into practice.
Getting started with MAIA Mentoring
OPTION 1: 60-minute Clarity Session
1 x 1:1 mentoring session (online)
Personalised support to help you gain clarity on one aspect of your health coaching business (i.e. your niche and offer, business setup, systems and tools)
Access to my Health Coach Business Starting Guide
Access to my free weekly co-working space
Investment: $99 (incl. GST)
OPTION 2: MAIA Mentoring Package
3 x 1:1 mentoring sessions (online)
Personalised guidance tailored to your stage and style
Access to my Health Coach Business Starting Guide
Feedback on your offer, niche, and setup
Suggestions for tools and systems (based on what actually works)
Access to my free weekly co-working space
Cheerleading + accountability, minus the pressure
✨ No fluff. Just the stuff that gets you moving.
Investment: $199 (incl. GST)
To get started with mentoring send me an email at info@maiahealthcoaching.com or book a free 15-minute Discovery Call.
It's time to start turning your passion into practice!
